"Building a Successful Practice through Facebook: Insights from Andy Panko" with That Annuity Show, Episode 165.

We usually have a good idea of where our interviews will head. However, sometimes we discover a more interesting story the longer we talk. That happened today. We thought we would we would be discussing advisory fee structures. Instead, we learned how Andy Panko, owner and financial planner at Tenon Financial built a half million dollar a year practice starting with a private Facebook group in 2019 and a strong commitment to fair pricing. Take good notes! Links mentioned: We create audio and video content for professionals who share a passion for advancing the retirement industry. Approximately 80% of our audience are top advisors or independent agents who help consumers plan for retirement. Approximately 10% work at carriers in product management, distribution, and compliance. Industry influencers account for approximately 10%. We want to help every independent agent be successful in explaining the benefits of annuities. And there are many. They can protect retirement nest eggs from market downturns. They can generate predictable income in retirement. They can even offer several benefits in case of serious illnesses. However, the products can be very complicated. And discussing tough topics about retirement lifestyle can be tricky. At the same time, we work in a highly regulated industry. We frequently sell our products to seniors. And the laws seem to change all the time. How do we effectively build our practice and remain compliant with all rules? This information is provided by Nassau for educational purposes only. It is not individualized to address any specific financial objective and is not intended as investment, legal or financial advice. Any links or references to third-party information or websites is for informational purposes only. Nassau has no control over such third-party information or websites, is not responsible for their availability or accuracy, and does not endorse and is not responsible or liable for any content, advertising, products, or other materials on or available from them. Your access to or use of such sites or resources is at your sole risk....(read more)

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In episode 165 of "That Annuity Show," host Cindy Couyoumjian welcomed Andy Panko to talk about how he built his practice on Facebook. Panko is a financial advisor who has been in the industry since 2009 and has been using Facebook to connect with potential clients for almost a decade. Panko explains that Facebook is a great tool for financial advisors because it allows them to reach people where they are spending their time. He gives an example of how he connected with a client through Facebook who had a question about Social Security. After answering the question, Panko was able to schedule a meeting with the client and eventually help them with their financial planning. One of the keys to success on Facebook, according to Panko, is to post regularly and consistently. He suggests starting out by posting once a week and then increasing to twice a week once you become comfortable with the platform. He also emphasizes the importance of posting helpful and informative content rather than sales pitches. Another tactic that Panko has found success with is creating Facebook groups for his clients. These groups allow him to share information and updates with his clients in a more personalized way. It also allows clients to ask questions and share their own experiences with each other. Panko also talks about the importance of engaging with your audience on Facebook. This means responding to comments and messages in a timely manner and showing your personality in your posts. He notes that people want to do business with people they know, like, and trust, so it's important to be authentic in your online interactions. Overall, Panko's advice for using Facebook as a financial advisor is to be consistent, informative, and authentic. By following these principles, financial advisors can build a strong online presence and connect with potential clients in a meaningful way. https://inflationprotection.org/building-a-successful-practice-through-facebook-insights-from-andy-panko-with-that-annuity-show-episode-165/?feed_id=91974&_unique_id=644a8d51a0641 #Inflation #Retirement #GoldIRA #Wealth #Investing #AndyPanko #BrunoCaron #facebook #PaulTyler #RamseySmith #ThatAnnuityShow #RetirementAnnuity #AndyPanko #BrunoCaron #facebook #PaulTyler #RamseySmith #ThatAnnuityShow