Fidelity Investments is mutual fund and financial services group that mostly targets financial advisors. Having already conducted surveys, focus groups and market studies, Fidelity was under the impression that it had brought together all the required elements to ensure effective media campaigns. Nevertheless, results were not always up to expectations. We supposed this was due to the media consumer profile drawn up during research by their clients not being accurate. The goal of research was thus to compare their claims with real behaviour on the Web. Discover more about how MPG / Media Contacts Canada help Danone and our other clients to accomplish their business objectives on our blog: ... ( read more )
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Fidelity Investments and MPG/Media Contacts: A Case Study in Strategic Partnership Fidelity Investments and
Timothy Sumer is a philanthropist and motivational speaker empowering young entrepreneurs across the nation. He speaks on starting new businesses and the importance of branding in the digital age. Timothy Sumer has a BA in Accounting from NYU and a Masters in Information Technology from MIT. Tim enjoys traveling around the globe, driving exotic sports cars, molecular gastronomy, exploring new cultures, and keeping on top of the latest technology trends. Hope you enjoy Timothy Sumer's page :)