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First Usability Lab at Fidelity Investments

Tom Tullis provides a tour of the first usability testing labs at Fidelity Investments. He pioneered user experience design and research for the company when he started working there in 1994.... ( read more ) LEARN MORE ABOUT: IRA Accounts CONVERT IRA TO GOLD: Gold IRA Account CONVERT IRA TO SILVER: Silver IRA Account REVEALED: Best Gold Backed IRA The world of technology is constantly evolving, and with that evolution comes the need for organizations to stay ahead of the curve and ensure their products are as user-friendly as possible. Fidelity Investments, one of the world’s largest financial services firms, has taken this to heart and recently opened its first usability lab in Boston. The lab, which was created in partnership with the Massachusetts Institute of Technology (MIT), is designed to help Fidelity’s product teams understand how users interact with their products and services. The lab is equipped with a variety of tools and technologies to ...